PRIVY PASSPORT — BRAND KIT
Your AI travel concierge
Updated 2026-07-13 · https://www.privypassport.com/brand

Thanks for featuring Privy Passport. This kit has everything you need to
represent the brand correctly. Live, always-current guidelines:
https://www.privypassport.com/brand

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WHAT'S INSIDE
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logo/pp-mark.svg              The mark, single-color (inherits currentColor)
logo/pp-mark-ink.svg          The mark in brand ink (#171717) — for light backgrounds
logo/pp-mark-white.svg        The mark in white — for dark / photo backgrounds
logo/pp-lockup-horizontal.svg Mark + "Privy Passport" wordmark, side by side
logo/pp-lockup-stacked.svg    Mark above the wordmark
logo/pp-mark-black.png        Raster fallback (1000px) for tools that can't use SVG
brand.json                    Machine-readable tokens (colors, type, spacing)

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COLOR
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Ink / Primary   #171717   Logo, text, primary buttons
Foreground      #1A1A1A   Body text
Background      #FAFAF8   Warm off-white surface
Muted / Border  #E7E6E2

Fully greyscale, warm-neutral — no brand hue. Prefer the ink mark on light
backgrounds and the white mark on dark or photographic ones.

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TYPOGRAPHY
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Display / Heading   Google Sans Flex
Body                Roboto
Mono                Roboto Mono

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USING THE LOGO
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DO
- Use the supplied files as-is.
- Keep clear space of at least one mark-height on every side.
- Use the ink mark on light backgrounds, the white mark on dark ones.
- Minimum size 16px for the mark.

DON'T
- Recolor the mark outside the supplied ink / white variants.
- Rotate, skew, stretch, or add drop shadows / gradients.
- Re-typeset the wordmark in another font — use the lockup files.
- Place the ink mark on a low-contrast or busy background.

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CONTACT
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Questions, partnerships, or a format you don't see here:
hello@privypassport.com
